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Coaching for Workforce Transition

Support your people through change. Leave layoffs with clarity, compassion, and momentum.

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When layoffs or restructuring hit, people remember how they were treated. We provide high-impact coaching and group support programs for organizations navigating change—and for the individuals living through it. Whether you’re letting people go or leading through uncertainty, we help make the transition more human, clear, and forward-focused.

Why Organizations Choose Us

For HR & People Leaders
For HR, People, and DEI Leaders

You don’t have to navigate this alone. We partner with you to create coaching programs that protect your brand, support your people, and ease the emotional toll of transitions.

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Offerings:

  • 1:1 Career Transition Coaching for impacted employees

  • Group Coaching Circles for peer support, action planning, and clarity

  • Leadership RESET for retained managers managing change

  • Custom invoicing, DEI-aligned coaching, and quick-start rollout

For Individuals in Transition
For Individuals Navigating What’s Next

You didn’t choose this moment, but you can choose how you move forward. We offer coaching and tools to help you rebuild with clarity and confidence.

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Offerings:

  • 1:1 coaching to clarify your next steps

  • Résumé and LinkedIn support

  • Small group coaching for support and strategy

  • Real conversations—not canned scripts—with a certified coach who’s helped 150+ leaders

Why Companies Partner With Us

Protect Your Employer Brand

Don’t just send people off with a severance email. Show them you care by investing in what comes next.

Support Equity & Inclusion

Our coaching is designed to meet people where they are—across levels, industries, and identities.

Boost Alumni Success

Employees who leave well become brand ambassadors. We help them move on with clarity, confidence, and respect.

Let's Build the Right Support Together

Whether you’re off-boarding 10 people or 100, we’ll help you deliver coaching that makes a real difference for your people, your leadership, and your company’s values.

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Logistics? We’ve got it covered:

  • Bulk pricing available for cohorts

  • Custom invoices & contracting for HR teams

  • Quick-start options for urgent transitions

Behind Kennedy & Co

Shanna Kennedy
UC Berkeley Certified Executive Coach

For 15+ years, I’ve worked at the intersection of leadership, workforce innovation, and organizational change helping senior executives and teams navigate billion-dollar decisions, high-stakes transitions, and moments that define careers.

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Before launching Kennedy & Co, I led national fellowships for more than 150 senior leaders and saw the same pattern over and over: high performers promoted fast, expected to deliver even faster, and rarely given real support. That’s not leadership development—it’s executive isolation.

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I built Kennedy & Co to change that. We coach leaders and organizations through change with clarity, compassion, and strategy that sticks.

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Our Coaching Philosophy
Every engagement is grounded in three principles:

  • Clarity: Identify what matters most and where to focus.

  • Connection: Lead with authenticity, empathy, and purpose.

  • Execution: Turn insight into meaningful, measurable action.

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Is This You?
You’re leading through disruption, growth, or uncertainty. You’ve read the books, done the workshops, and need something deeper—customized, strategic, and human.

If that resonates, it’s time to build what’s next with precision, power, and purpose.

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